7 Most Important Sales Performance Metrics To Track

The first thing you need to know when discussing sales metrics used to measure sales rep productivity is that they differ from business to company since productivity varies based on the demands of the firm.


When you have effective, repeatable sales procedures that provide results, you may grow your company by hiring more sales representatives who can be properly taught and motivated.


For bettering your sales results and ensuring that the knowledge gathered from such information contributes to proactive actions that will expand your business, it is essential to understand sales performance indicators.

Sales performance metrics: what are they?

The information that represents both the company’s overall success and sales performance is known as sales performance metrics.


Metrics for measuring sales productivity are used to track how well a sales force is doing in terms of achieving objectives, adapting to market changes, expanding the company, and winning prizes or incentives.

Total Income

Without a question, the most crucial indicator for assessing sales effectiveness is total revenue. The income may be calculated on any time frame, including monthly, quarterly, or yearly.


The most common statistic for large businesses is annual recurring income, however, monthly recurring revenue is comparable over a shorter time period. For businesses with strong customer retention or long-term contracts, ARR is a fantastic statistic.

Market Inclusion

When determining critical sales metrics, market penetration is an important sales success indicator to take into account. Knowing a company’s market share is essential to evaluate how it is doing in relation to its projected sales.


You must keep an eye out for developments that might result in the growth of your company because the industry is always changing.

Average Sales Per Client

The amount of money made per client is measured by the average revenue per customer (ARPC). Management or investors of a firm can better evaluate sales, growth, and margins per client by using ARPC.


Revenue from New and Old Customers as a Percentage

For a variety of reasons, it is crucial to understand how the income of new clients differs from the revenue of existing ones. Increased income from new clients is a clear sign that the company’s existing upselling and revenue-boosting sales tactics are effective.

% of wins

The ratio of concluded transactions to all leads is known as the win rate. The win rate of a sales team can be affected by a number of variables. The victory rate, put simply, shows how well a team closes deals.

Customer Lifetime Value

Customer lifetime value is one of the crucial sales success measures that companies monitor (CLV). This gauges a customer’s value to a business over an indefinite period as opposed to only their initial purchase. This statistic enables the estimation of a realistic purchase cost.


The aforementioned measures must be taken into account if we’re talking about how to determine how well your company is performing in terms of revenue. These metrics are crucial for assessing and expanding business growth and have proved to be effective.


You can improve your sales productivity indicators by implementing the appropriate sales management technology, and don’t worry, doing so won’t increase your sales expense ratio. No, without a doubt, if AakashTel Cloud Telephony is involved.